NEW PRESIDENT ADRESSING

Sunday 21, February 2010

Luncheon Conference held on Saturday, the 20th of February, 2010: New President of HE-5 Resources Addressing the Bankers and Staff.

Ladies and Gentlemen,

   It is with humility and great pleasure, that I accept the honor, and responsibilities of being your president. We would not be meeting here today, if not for the previous president’s tremendous work and progress accomplished with his chosen staff. He will remain with us as a close friend and advisor.

  It goes without saying, that this new administration will be announcing important changes, but that there will be continuity in our direction. This is the message we have received from our shareholders, and we take this occasion to thank them for their loyalty and support. We would like to also thank our financial partner, Jameson Capital SARL, who has shown the same qualities, while guiding us. We have also heard their concerns, as to rapidly creating a revenue stream, in order to increase shareholder’s value.

  Developing such a sophisticated product like TBB (Trading Barter Bank), is a commitment that requires an extensive investment of capital and human resources. At this stage, we acknowledge and appreciate the dedication, and devotion of you and all our staff, who are an integral part of HE-5. We have grasped the crux of your message: at the heart of all research and development for the TBB platform, are “customer relationship management” (CRM) software modules, that are ready to be commercialized, as per various customer needs, and without affecting our “Bartering” platform.

  Consequently, I officially announce that our administration, will be immediately putting into place the necessary structures to launch and sell our CRM productivity suites. In the next few hours, a committee will be formed to plan and outline, the commercial business aspects of this venture. My instructions will be straightforward: attain our penetration objective of half a percent (0.5%) of the CRM market. This will represent approximately forty-five million ($45,000,000) dollars of a growing, nine billion ($9,000,000,000) dollar annual CRM market, according to “Gartner Inc.” and their research in information technology (IT).

  Obviously since our human and financial resources are constrained, we have decided to limit future international investments for the opening and evolution of franchises in our TBB platform. This will allow us to reallocate our energies and capital, towards the marketing strategies of our software. However, the development stage of TBB will continue internally.

  At this moment in time, I would like to address and remove any concerns, in relation to two contentious issues, that have affected our staff.

  The first point raised, concerned the relocation of our programming group. There will not be any forced transfers! Our planned office in New York will be an “executive” one, to simplify our commercial transactions in the United States (US). If however, we need to open a research and development center in the US, this decision will be the responsibility of the programming team.

  The second area of concern, were the royalties promised to developers and programmers. In accordance with our financial partners, our engagements will be respected within reason, but you will be expected to conform to the confidentiality agreements

   As to your wishes, our trademark logo will remain the five horses. There is the “Big Apple,” and the other “Apple,” and now there will be five (5) horses, representing our five CRM software solutions!

 For those who know me, and for those who haven’t had the pleasure, I have a specific issue to bring up at this point: On Monday, before my first coffee, I will mandate a specialized firm to monitor any and all malicious smear campaigns. Based on their information, I will instruct our lawyers to engage and actively pursue all persons and entities that libel our company.

  Before I forget, I would like to thank our technical support staff, for making possible this conference. So on that note, enjoy your meal, and let’s get to work!

Daniel Beauchamp, President

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